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Research Project
Marketing Plan
This week you will continue your comprehensive marketing plan, researching the SAME company that you researched in previous units. Again, utilizing the CSU Online Library, you will research the various elements of the marketing plan as it relates to this company. In Unit III you will conduct an Industry Analysis and a Competitive Analysis.
Industry AnalysisPerform an industry analysis detailing how the overall industry is performing. Research trends in the industry as well as projections for the future. Remember to cite your research.
Competitive AnalysisPerform a competitive analysis reviewing multiple competitors that offer similar products/services. How is your company different from its competitors? Think about the products/services offered or their pricing strategy or even their distribution strategy. What is the overall brand perception in the mind of the consumer? How does each rank based upon a pertinent parameter?
Your submission should be a minimum of two pages in length, double-spaced with a reference page and title page. References should include at least one additional, credible reference beyond the textbook. All sources used must be referenced; paraphrased and quoted material must have accompanying citations and cited per APA guidelines. Include the use of subheadings (this week consider using Industry Analysis and Competitive Analysis).
The application of the APA writing style shall be practical, functional, and appropriate to each academic level, with the primary purpose being the documentation (citation) of sources. Evaluating Opportunities in the Changing Marketing Environment
Unit III Research Project Competitive Analysis Industry Analysis, minimum of two pages in length. APA style. Essay is on Costco Wholesale No of Pages/Words : 2 1. Discuss the importance of determining value proposition of the consumer. 2. Describe behaviors in marketing that impact social responsibility. 3. Describe the impact that changes in the external business environment have on an organization. 4. Explain how the marketing mix is used to reach the target market. 5. Describe the process of market segmentation leading to the identification of the target market. 6. Explain the importance of positioning as it relates to brand strategy leading to brand equity. 7. Examine pricing strategies utilized in an organization. 8. Examine distribution channels and the significance of supply chain management from the standpoint of marketing. 9. Discuss the significance of supply chain and logistics management in marketing. 10. Compare and contrast various factors that influence promotional strategies.
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