Perform an appropriate situational analysis on the malaysia

Assignment Help Marketing Research

Reference no: EM132313125 , Length: word count : 5000

ASSIGNMENT: Staggered Component Submission

Article- The Influence of Culture on Consumer Impulsive Buying Behavior By Jacqueline J. Kacen and Julie Anne Lee.

Objectives of the Assignment: Upon completion of this assignment, students will be able to:

Define a marketing problem/opportunity statement and understand the marketing research process.

Conduct a marketing research led qualitative research techniques using either one or a combination of techniques (Observations/Interviews/Focus Groups/Photo Elicitation/Video)

Construct a usable questionnaire that will be appropriate for meeting marketing research objectives.

Possess a sound knowledge of quantitative techniques and results interpretations which is useful for client implementation.

Recommend appropriate marketing strategy based on report findings.

Assignment Details:

Your marketing research should be revolved around the following area:

Global Marketing (Eg., The effects of global marketing and customer behaviour) Prior to starting the research process, students are to:

1. Perform an appropriate situational analysis on the Malaysia market (which includes market penetration, consumer preference and sales performance) that will be relevant to the assignment objectives.

2. Review appropriate literature and online reports or articles related to the latest issues and demographic data about the industry.

3. Decide on what would be the most relevant issues or opportunity worth researching, where you could have an impact on the consumer behavior and ultimately the industry.

Students may or may not engage in specific companies in order to help develop their specific marketing research objectives. The marketing research objectives will be based on the issues that will arise from the initial situational analysis, the availability of data and the ability to analyze those issues or opportunities. The objectives will then be supported by a theoretical framework developed from a literature review.

The theoretical framework will then be used to identify the variables they wish to investigate and to formulate hypotheses for further testing

The format of your report must be in A4 size paper, double line spacing, Arial font type; font size 12 points, justified paragraphs and single sided. You must use headings and subheadings within your report. Your report should be fully and correctly referenced, using APA style of referencing.

Word length of assignment should not exceed 5,000 words. The assignment must be entirely your own work. Please ensure that you are aware of the rules regarding plagiarism.

Attachment:- ASSIGNMENT-Staggered Component Submission.rar

Reference no: EM132313125

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len2313125

5/28/2019 5:51:13 AM

The theoretical framework will then be used to identify the variables they wish to investigate and to formulate hypotheses for further testing The format of your report must be in A4 size paper, double line spacing, Arial font type; font size 12 points, justified paragraphs and single sided. You must use headings and subheadings within your report. Your report should be fully and correctly referenced, using APA style of referencing. Word length of assignment should not exceed 5,000 words. The assignment must be entirely your own work. Please ensure that you are aware of the rules regarding plagiarism.

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