Reference no: EM132283749 , Length: word count:1100
Strategic Management Assignment -
Aim: The aim of this assignment is to review critical aspects of organisational strategy evaluation and formulation.
Assignment 1: DEVELOPING A BUSINESS STRATEGY
Students are to select a New Zealand business FOR WHICH ALL INFORMATION NECESSARY TO COMPLETE THIS ASSIGNMENT CAN BE OBTAINED. The information required is about the strategic direction of the business. TAKE CARE IN SELECTING THE BUSINESS, AS YOUR CHOICE WILL BE USED THROUGHOUT THE TERM.
A small business, or one that has no particular business strategy established, is NOT appropriate and will result in a poor assignment, and resultant failing grade.
The business selected MUST NOT be Air New Zealand, Fonterra, Kathmandu or Spark. DO NOT chose one of these companies.
This analysis must specifically look at the internal and external environment for the business, and how they affect the strategies chosen for the business.
1a) Individual Report -
1a) Individual Written Analytical Report: Perform an analysis of a New Zealand company with specific emphasis on both the internal, and external environment of the business.
Use at least two of the tools you have available (such as SWOT Analysis) to analyse the internal and external environment for this business. Your analysis must have both depth and breadth. You are required to develop a rich and thorough understanding of the business in order to perform this task. A superficial, simplistic overview will not be acceptable. For example it is not acceptable to simply say Toyota makes cars Strengths and Weaknesses are internal to the business while Opportunities and Threats are external to the business.
For the internal environment think about the strengths and weaknesses that lie within the business itself, such as financial position, technology, unique products, the management team, etc. For the external environment think about the opportunities to the business from any factors outside the business, such as global financial situation, competition, changes in technology, or changes to government legislation, , and factors outside the business itself that might diminish its success, such as competitive threats, economic factors, or changes in technology.
1b) Group Report -
1b) Group Written Analytical Report. Use one of the companies selected by a member of the group. The entire group will work on one company only.
Perform a Strategic Analysis of the selected business.
Fully discuss specific strategic alternatives and specific strategic recommendations for this business. Notice the words "alternatives" and "recommendations" which are plural and mean more than one alternative and recommendation is required.
The report should provide background on the business chosen, and then provide specific recommendations for logical strategies, plus well supported discussion of why these recommendations were made.
The reasons for selecting a specific set of strategies is a very important part of this report and will be heavily weighted in marking.
Be sure the recommendations speak to strategic issues and not operational issues.
It is NOT ACCEPTABLE to suggest expanding or moving the business to another country WITHOUT an in depth analysis of how the move will be implemented, and in depth support that speaks to WHY this is an appropriate strategy FOR THIS BUSINESS.
Assignment 2: IMPLEMENTING THE STRATEGY DEVELOPED IN ASSIGNMENT 1
This is the plan for Implementation and Control of the strategic recommendations from Assignment 1b as follows:
2a) Group Presentation during the class time. Presentation of specific recommendations on how to implement the recommended strategies from Assignment 1a above. A professional presentation is expected, with ALL group members contributing equally. Presentation to be a maximum of 15 minutes with 5 minutes of discussion afterward.
The presentation MUST include specific detail of signals, either internal or external to the business that a change in strategy is required.
2b) Individual TEST based on selected topics.
Note - Need to do an assignment 1a) and select a comvita retailer company which is new Zealand listed company. And need to analysis about company.
Attachment:- Assignment Files.rar