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Assessment - The changing face of retailing in Australia: How department stores and discount stores are evolving in the 21st century
Purpose of the assessment (with ULO Mapping) Students are required to perform academic research on the historical development of department stores and discount stores in Australia.
Assignment Specifications
Purpose:This report should cover the historical development of department stores and discount stores in Australia. Obviously you would start by defining both types of retail institutions and then describe what merchandise they carry and how they market to distinct types or market segments of retail customers. You may like to discuss mergers, diversification and downsizing that had occurred (say in the last 10 years), as well as driving forces behind the evolution of these institutions in terms of operational model, technology, marketing and the physical store. Do you think retailing will be different in 5 -10 years' time and why? What do you think will make these types of store different? Use examples wherever possible to substantiate your opinions in the report. In your answer you also need to refer to the wheel of retailing concept, and the retail life cycle.
Assignment Structure should be as the follows:
• Title Page• Executive Summary• Brief Introduction and background information on the retailing system in Australia.• Section 1: Overview of the major changes and developments in Australia's retailing system• Section 2: Key drivers of the retail format change in Australia• Section 3: Future face of retailing in Australia and alternative retail store options• Conclusion and Recommendations
Verified Expert
Retailing has grown positively in Australia. The retail landscape of Australia has changed drastically over the past 10 years. Factors such as innovation in technology, busier lifestyles, and increasing popularity of online shopping have transformed the retail system in Australia. This will change the retail sector further over the next five to ten years. Therefore, Australian retailers will require taking suitable measures accordingly.
Conclusion, recommendation and strength of overall arguments (4) An interesting, well written summary of the main points. An excellent final comment on the topic, based on the information provided. Evidence of Correct referencing quality research style. All quoted and Referencing material in quotes (3) and acknowledged. Correctly set out reference list and bibliography included. All articles cited are current and peer- reviewed. Total Marks (20)
Excellent Overall structure, Report is format and exceptionally presentation (3) structured, with sub-sections and correct use of paragraphs. Correct layout including font, font size, spacing and the right length. Application of Gives a very knowledge and detailed general course concepts background of the (4) topic and demonstrated sound knowledge of course concepts. There is excellent proof of research on the topic . Critical analysis Exceptionally and research logical, insightful, demonstrated in original discussion Australia’s develops. Evidence retailing trends (6) of full engagement with the literature found, with relevant and detailed critical analysis of major trends in Australia’s retail industry.
Marking criteria Marking criteria Weighting Overall Structure, format and presentation 3 marks Application of knowledge and course concepts 4marks Critical analysis and research demonstrated in Australia’s retailing trends 6 marks Conclusion, recommendation and strength of overall arguments 4 marks Evidence of quality research and Referencing 3 marks TOTAL Weight 20%
Please follow the instructions of attached file thanks Assessment Title The changing face of retailing in Australia: How department stores and discount stores are evolving in the 21st century Purpose of the assessment (with ULO Mapping) Students are required to perform academic research on the historical development of department stores and discount stores in Australia. Submission Guidelines • All work must be submitted on Blackboard by the due date along with a completed Assignment Cover Page. • The assignment must be in MS Word format, double spacing, 12-pt Arial font and 2.5 cm margins on all four sides of your page with appropriate section headings and page numbers. • Reference sources must be cited in the text of the report, and listed appropriately at the end in a reference list using Harvard referencing style. • Students must also show adequate evidence of additional research with about 8- 10 academic reference sources provided.
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