Reference no: EM131380714 , Length: 4000 Words

Determine the effects of factors on the performance of the company - MCDONALD'S

THE TASK:

Choose any company located in Oman that interests you as the subject of your study and assume that you have been appointed as an advisor by that company. Your task is to perform a SWOT analysis to determine the effects of these factors on the performance of the company.

You are required to research and report based on the patch work as described below:

Please read this section carefully, so that you are fully aware of what is required of you on this module.

The assessment we are adopting for this module is what is referred to as a Patchwork Portfolio (PP). A PP differs from a "normal" portfolio in so far as it has a theme which ties all the pieces (patches) together. The final element of the portfolio evaluates how this theme can be traced through the body of work you have produced. For this portfolio the theme you will be asked to consider is "the business environment and Emerging Markets".

The four patches you must complete throughout the year are:

Patch 1: Analyze the Company's History and Growth. Submission -WEEK 6. A company's past can greatly affect the present and future state of the organization. To begin your case study analyse, and investigate the company's founding, critical incidents, structure and growth. Employ descriptive statistics to support your analysis and investigation.

Patch 2: Carry out the SWOT analysis of the Company. Submission-WEEK 8.Using the information you gathered in step one, continue your analysis by examining and making a list of SWOT factors, for example,

Strengths: The firm's strengths are its resources and capabilities that can be used as a basis for developing a competitive advantage, e.g. strong brand name, good reputation, favorable access to distribution networks etc.

- Weaknesses: The absence of certain strengths may be viewed as a weakness, e.g. high cost structure, lack of patent protection, lack of access to the best natural resources etc.

- Opportunities: The external environment analysis may reveal certain new opportunities for profit and growth, e.g. introduction of new technology, an unfilled customer demand, loosening of regulations etc.

- Threats: Changes in the external environment also may present threats to the firm, e.g. change in consumer tastes, emergence of substitute products, new regulations etc.

Patch 3: Determine the effects of SWOT factors. Submission - WEEK 10. Using the information based on SWOT analysis in Patch 2, deterrnine all the negative and positive effects of SWOT on the performance of the chosen company.

Patch 4: Ethics and Corporate Social Responsibility. Submission-WEEK 13. Using the information in patches two and three, you will need to create an evaluation for this portion of your case study analysis regarding the compliance of the company to the 'Stakeholder Theory.