Reference no: EM132263675

1. Read the Tesla and Ford Motors case studies in the text (Cases 16 and 18). Jot down any additional thoughts based on your general knowledge of the automotive industry and personal experience with buying, driving, fueling and maintaining cars. Background research may be needed to satisfy your curiosity and answer questions raised by your readings and recollections.

Additionally, answer the following question:

Chapter 4

Please perform a SWOT analysis for Tesla. Please Perform a SWOT analysis for Ford Motors.

2. Discussion Board

The Boston Consulting Group has come up with a famous matrix which analyzes the life cycles of different products

Pick a box from the matrix and describe why it is important to the process of ideation to maturity

3. Create a bug list that includes 10 things that bother you about your daily life, or the processes you go through, or the technology you use, or any area where a potential technology could be created or where you see a need for change that can "improve things." This could represent a list of potential opportunities for a new business venture.

Select your single most important concept that you would like to focus on during the remainder of the class.

Create a solution for this issue and write a one-page concept paper describing the problem that exists and the solution that you intend to implement to solve this problem.

In future weeks, you will work with this same concept and use planning techniques and templates to better describe your solution. This week is the first step of defining the "opportunity."