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CASE STUDY: THE GREAT YOGURT BATTLE
Questions
1. Perform a SWOT analysis for each of the companies mentioned in this case study. How are the results similar? How do they differ?
2. Which growth strategies seem most likely for each of the companies mentioned in this case? Why?
3. What sorts of marketing metrics would be most helpful for a brand manager of a frozen yogurt chain?
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In this final assignment, you will compile the previous four (4) assignments, addressing the feedback from your professor, as well as adding the marketing strategies.
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