Reference no: EM133742385 , Length: word count:1500
Assessment: CASE STUDY REPORT - Marketing Strategy Report
CASE: M343 JETBLUE: CREATING A SOCIAL BRAND
Question 1) Perform a strategic analysis of the Company from the ASSIGNED CASE STUDY taking into consideration: a) segmentation, b) consumer change, c) competitive responses and d) prioritisation of limited resources (e.g., the "four principles" from the textbook).
Question 2) Using frameworks from the unit, and being specific regarding use of the 4Ps (e.g., product, price, place, promotion), what marketing strategy would you recommend for the Company from the ASSIGNED CASE STUDY?
Note: if there is information you feel you need that's not in the case, use your intuition to make reasonable assumptions, but do make those assumptions explicit in your answer. Please do not search the Internet for additional information as it will not help you answer the above questions.
This report is limited to a maximum of 1500 words, excluding Appendices and Reference List [Harvard style]; typed in 1.5 line spacing on one side only of single sheet of A4 using 12 pt. size type with normal margins.
The following criteria will be used to assess this assignment: MODEL APPLICATION
- Understanding of the models
- Application of models - success and limitations of models REVIEW - CRTICAL THINKING
Requirements of Marketing Strategy in the anent market
JUSTIFY ALL THE RESEARCH AND REVIEW WITH EVIDENCE AND FACTS.
o Sourcesy include research from secondary sources including company websites, academic sources.