Perform a situational analysis

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Assignment

Suppose you are assigned to perform a situational analysis before establishing an IMC strategy for a business institution specializing in domestic aviation in the U.S.A. Write a 2-3 APA page paper with a minimum of three [3] peer-reviewed sources.

Question 1: What should be your key considerations of this assessment?

Question 2: What are the likely results that you would be interested to produce following this assessment?

Question 3: Discuss the significance of such results in the process of establishing the proposed strategy of the firm.

Reference no: EM133299492

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