User Account

All Pages

Perform a search for "car sharing" on the internet

Assignment Help Marketing Management
Reference no: EM13735039

Watch the video at the link below and then work on attached assignment: https://extmedia.kaplan.edu/business/Media/AB219/UDT/Unit_3/index.html

Assignment: The External Marketing Environment in the Global Marketplace

Assignment Scenario:

The car sharing business has grown in popularity throughout the world in densely populated major city centers. As the new marketing associate for U Drive Transport, you are tasked with conducting a thorough environmental scan of the global marketplace to identify and analyze any opportunities or threats to the company, brand, and the product. To familiarize yourself with the car sharing industry, visit the websites of a few direct competitors of the company:

? Perform a search for "car sharing" on the Internet and look at two other competitors.

Directions for Executing this Assignment:

To complete this Assignment, respond to the following checklist:

? Watch the video on U Drive Transport by clicking on the video icon.

? Download and complete the Unit 3 Environmental Analysis Template located in Doc Sharing.

Reference no: EM13735039

Questions Cloud

Labor relations questions : You are the new leader of the local union at your company. There are many new employees who have joined the union in the past year, and they have questions about the way union membership works. These new employees are not sure about how to be in t..
Social media useful in enhancing customer experience : Consider the Kaiser Permanente case described in the case study article by Kiron. Develop a 3- to 4-page argumentative essay arguing in favor of, or against the following statement: Social media can be very useful in enhancing the customer experie..
Discuss the classical hypothesis test : Why is step 3 so difficult for most statistics students - How do you select the correct test statistic?
Explain the effects of war and peace on foreign aid : The Effects of War and Peace on Foreign Aid. Use the Internet to research one developing nation of your choice-  Egypt, Iraq, Gaza, Libya, Lebanon, Syria, Sierra Leone and The Central African Republic.
Perform a search for "car sharing" on the internet : Perform a search for "car sharing" on the Internet and look at two other competitors and Watch the video on U Drive Transport by clicking on the video icon
Analyze krafts strategic plan : the BCG Matrix to analyze Kraft's strategic plan to expand into international markets. How would you determine which markets to target short versus long term?
Explain how group lending - the adverse problem : Find the effective interest rate for a borrower with pi=0.9. Find the effective interest rate for a borrower withpi=0.7 - explain how group lending can overcome the adverse selection problem.
What role do external social pressures : What role do external social pressures have in influencing organizational ethics. How might these issues be relevant to organizational and personal decisions
Bandura theory with other motivational theories : Write a 3+ page, double-spaced essay regarding: Albert Bandura's Theory Compare and contrast the Bandura's Theory with other motivational theories. Why is it important to understand what motivates people?

Reviews

Write a Review

Marketing Management Questions & Answers

  Integrated marketing communication

Developing an IMC plan of Amazon that aims to create awareness and knowledge amongst Singaporean  consumers of the ethics involved in buying clothing made from Bangladeshi factories  .

  Multiple choice questions on e-commerce

The assignment in Computer Science or Information Technology is about multiple choice questions, particularly in e-commerce. Questions such as types of e-commerce websites, commercial websites, disintermediation, Platform for Piracy, the data that ca..

  Balanced scorecard for red lobster

The assignment in marketing is about Red Lobster, which is one US and Canada's most loved seafood restaurant. It has hundreds of outlets in US and Canada and it now wants to expand further. The approach adopted by Red Lobster has been discussed in fu..

  Marketing plan - marketing audit, swot and smart report

The assignment in marketing is about preparing a marketing plan. As part of marketing plan, the SWOT analysis, assessing the competitive position, identifying critical competitive issues, marketing objectives, strategy and actions have been suggested..

  Marketing plan

Marketing deals with preparing a marketing plan for either an existing product or a new product. Various aspects about launching a new product into the market are discussed ranging from the industry the product belongs to, goals and vision of the com..

  Yamato corporation analysis - harvard case study

Please refer to the PDF for the Case Study and questions.The case study from Harvard Business School is about Yamato Corporation, a parcel delivery company which provides door to door delivery in Japan.

  Marketing plan - create a new product

The assignment in marketing is about competitive analysis for a new product namely "heated insoles". These heated insoles can be put in shoes and they can protect the wearer's feet by keeping them warm during cold winters.

  Report on digital marketing strategy for a website

Promotion strategies of  the one's own developed website

  Integrated marketing campaign of mccafe

Integrated marketing campaign for McDonald's McCafe. McCafe has been launched in Canada. This is a case study which involves the use of digital marketing and social media marketing apart from regular marketing such as TV and radio. All these more are..

  New product development at adidas

In this paper, the researcher also determines the different kind of practices used by Adidas to manufacture shoes for its customers.

  Managing services in competitive environment

Services can be defined as separately identifiable, intangible activities which provide want-satisfaction when marketed to household consumers and/or industrial users.

  Prepare a marketing plan

A marketing plan is an essential tool for any marketer, providing direction for a brand, product or organization. A marketing plan describes the marketing environment, marketing objectives and marketing strategies.

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

Submit Assignment

Academics

Major Subjects

Majors

Get In Touch

whatsapp: +1-415-670-9521

Phone: +1-415-670-9521

Email: [email protected]

TERMS & POLICIES

HELP & SUPPORT

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd