Reference no: EM132633904
Question - You are the controller of Wolf Media Corp. (Wolf), a publicly owned Canadian company. Wolf's operations include television production, live theatre production, and interactive media. The company built its reputation on providing high-quality, educational, family entertainment showcasing multiple languages and cultures. The company has total assets of $110 million, but due to the recent economic downturn, Wolf's share price has been falling. This is concerning, as the company plans on doing a new share offering in the near future. It is hoped that its recent signing of a new musical production, Dragon Dreams, will help turn things around.
One of the members of Wolf's Board of Director's saw the world-famous family musical show Dragon Dreams in London, England, last year. He put Wolf's theatrical production division general manager, John Narle, in touch with Dragon Dreams' producer, and a deal was quickly signed giving Wolf full Canadian licensing rights to the production for the next five years. While the show ran for three years in England and achieved a four out of five star critic and press rating, Wolf management would be happy to see the production last for two years in Canada. Wolf's share price increased by 10% as soon as the deal was announced.
The production is still six months away from being completed and Wolf started selling tickets two months ago. The tickets are refundable only if the production is cancelled. The first 10 weeks of the show's run are completely sold out. Average ticket prices are $65, the theatre used for the production has 1,000 seats, and the show will run seven nights a week. As at December 31, 2019, the company had invested $12 million in pre-production costs. The company expects to spend another $1.5 million prior to opening night and will incur weekly production costs of $425,000 once the show opens. Advertising is budgeted to be $1.2 million annually. It is now one month after the company's year end. You are preparing for the monthly meeting of the board of directors. You know that the board is expecting an analysis of Dragon Dreams and wants to know whether Wolf should still proceed with the show.
Some board members are starting to worry that it is too high a risk. The board is also very interested in designing financial and non-financial performance measures to evaluate the performance of the theatrical production division and its general manager.
Prepare the relevant information for the board.
Required - Perform a payback period analysis?