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Imagine that you work for a large advertising agency. Your supervisor has asked you to analyze the attitude functions of large consumer segments for several different clients. For each client, you need to analyze the need or the desire served by the client's product or service. This provides clues about the attitude function that is most likely to be associated with each product or service. Based on this functional analysis, design an ad that tailors different persuasion techniques to different attitude functions.
Your Challenge:
Perform a functional analysis and design appropriate ads for each of the following clients:
1. General Motors
2. Carnival Cruises
3. A local hospital
4. A candidate for U.S. Senator from your state
5. Your university
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