Perform a financial ratio analysis for the competitors

Assignment Help Operation Management

Reference no: EM132249723 , Length: 4

Assignment : Harley-Davidson: External and Internal Analysis

Harley-Davidson: Business Overview for New Planning Team Members

Instructions for this assignment: Perform all of the elements listed below.

This assignment has you complete two parts of a strategic business plan. To see how those parts fit into a full business plan, click here for a strategic business plan outline.

Part I - Analysis of the External Environment

As part of the Strategic Business Plan, you have been asked to:

Identify and analyze the major driving forces for change in the external environment of the motorcycle industry.

Analyze the dynamics of competition using Porter's Five Forces Model of Competition. Correctly assess the dynamics of competition.

Provide at least three statistics about the size of the motorcycle industry such as revenue, growth rate, number of units sold by manufacturer/country, etc.

Summarize the strategic issues firms in this industry face and identify their biggest threats.

This section should be titled "The Analysis of H-D's External Environment."

Part II - Internal Environment Analysis

Financial

Gather the financial information necessary to do a complete ratio analysis and the Balance Score Card (BSC) key metrics information.

If you were going to create a BSC, what would be the key metrics you would measure in each of the four BSC areas:

Financial

Customer

Internal Business Process

Learning and Growth

Perform a ratio analysis using H-D's five-year financial performance. Interpret the meaning of the ratios and financial performance.

This section should be titled "The Analysis of H-D's Current Strategy: Two Views." Be sure to include the ratio analysis. You may also include other graphics to support your narrative.

Competitors

Based on your analysis, you must decide which two competitors present the biggest competitive threat to H-D.

Perform a financial ratio analysis for the competitors after looking at trends in financial performance over five years, and compare the trends to industry averages.

Be sure you have a clear ranking of the industries' competitors.

This section should be titled "Competitor Analysis." Be sure to include the financial ratio analysis. You may also include other graphics to support your narrative.

This assignment should be 4 to 8 pages in length.

Reference no: EM132249723

Questions Cloud

What are the different types of listening styles : What are the different types of listening styles, and what style do you most closely identify with?

Thinking of inputs and outputs at each level : Thinking of inputs and outputs at each level, how is the operations plan linked to the MPS?

Would you like to live and work in a foreign country : Would you like to live and work in a foreign country? If so, what did this Unit teach you about working in a foreign country? If not, why not?

Changing community and develop marketing proposal : The first step is for you to analyze and research the changing community and develop a marketing proposal for your boss, the director of development,

Perform a financial ratio analysis for the competitors : Perform a financial ratio analysis for the competitors after looking at trends in financial performance over five years, and compare the trends to industry.

Advantages and disadvantages of recruiting : What are the advantages and disadvantages of recruiting expatriate staff over local staff?

What is outsourcing : What is outsourcing? Why do firms outsource? Will outsourcing's importance grow in the future? If so, why

Organizational change is not always successful : Organizational change is not always successful. Explain factors that can cause change initiatives to fail and the five pillars that can cause them to succeed

Share human resource management best practice : Share a human resource management best practice that your organization or another organization is using? What makes it so effective?

User Account

All Pages