Perform a detailed swot and pest analysis

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Reference no: EM132046333

Select one of the following companies and perform a detailed SWOT and PEST analysis. For both of these helpful decision making tools, the details are key to being able to create a detailed picture of the organization. A detailed SWOT/PEST analysis will include at least 5 items in each section of either analysis. Be sure to use industry or academic research to support your points.

Company selections:

ESPN
Southwest Airlines
Sam Adams
T-Mobile
Macy's
Washington Post
Visio

SWOT Analysis

A SWOT analysis of the business environment can be performed by organizing the environmental factors as follows:

The company''s internal attributes can be classed as strengths and weaknesses.

The company's external environment presents opportunities and threats.

PEST analysis:

Political and legal environment
Economic environment
Social and cultural environment
Technological environment

Page Length: 3-4 pages in APA format.

Your final assignment should be proofread for correct spelling, grammar, and punctuation. Remember to follow APA guidelines for title page, double-spacing, in-text citations and a reference page for all written assignments.

Reference no: EM132046333

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