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Question 1: Perform a Competitor Analysis
Question 2: Identify and analyze the three most important direct competitors
Question 3: Identify other current and potential direct competitors
Question 4: Identify current and potential indirect competitors
Includes all the activities involved in selling products or services directly to final consumers for their personal, nonbusiness use.
To illustrate some of the marketing components that you have learned, identify a specific product that could benefit from a new marketing strategy. Describe this product and explain how you could use the information from this course to recommend c..
Cost plus pricing suffers from a circular argument problem. Explain what the circular argument problem is and critically evaluate the role marketing plays in resolving this problem.
Discuss Are you especially loyal to any one brand? If so, what is it and why are you so loyal? When successfully building loyalty and community
Identify the concept of corporate objectives and evaluate an organisation with information available in the public domain.
Analyze how the ads take international requirements into consideration. Include suggestions how you might change the ad, if any. Support your opinions with 3-4 scholarly references, cited in text and in the reference section.
Complete investigation on the JIT and EOQ models.
Research each of your companies to find out what new products or services they have coming out. Find out why the company decided to develop this product and any information about how it was developed
Explain What does PRICE represent to the consumer and To the marketer and What does PRICE represent to the consumer
Find a list of the members of the board of directors for your firm. How large is the board? How many independent (non-employee) members are on the board?
What could Nestlé have done to have avoided the accusations of "killing Third World babies" and still market its product? What advice would you give to Nestlé now in light of the new problem of HIV infection being spread via mothers' milk
Discuss the elements of the promotional mix.- The elements of the promotional mix include advertising, public relations, sales promotion, and personal selling.
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