Perform a competitive analysis

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Analyze the marketing environment. Outline what factors you should be aware of and how you will adjust accordingly.

Perform a competitive analysis. Who are the firm's competitors and what is their positioning strategy for similar products? What are their marketing tactics?

Using the market research process outlined in your textbook, develop a research study to help you determine the pricing strategy for the product. What research method would you use and why?

Reference no: EM133063186

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