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Perceived value and its importance to consumers

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Reference no: EM13650882

1. Discuss the concept of perceived value and its importance to consumer behaviour and marketing. Discuss the theory and then give practical examples of how customers perceive various brands and how this impacts on their behaviour.

  • Perceived value and its importance to consumers
  • Discuss theory
  • Choose 2 or 3 brands or companies and consumer's attitude towards these
  • Min 2 to 3 articles on these brands

Reference no: EM13650882

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