Pepsi develops brand personality and brand equity

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Reference no: EM132295028

1. Under group and company-wide incentive programs, it is possible for poor performers to benefit without making substantial contributions to group or company goals. What can companies do to ensure that poor performers do not benefit?

2. How is the company’s internal environment different from the external environment, and which elements of the internal environment do you think are most important for an organization to grow and prosper? why?

3. Explain in detail how Coca-Cola or Pepsi develops Brand Personality and Brand Equity.

Reference no: EM132295028

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