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Penetration-skimming pricing strategy companies

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Penetration Vs Skimming Pricing Strategy Companies introducing a new product can choose between two broad pricing strategies: market-skimming (or price skimming) and market-penetration pricing. Compare the differences between these two new product pricing strategies. With reference to the new product of your Marketing Plan Project, discuss and justify your recommended pricing strategy for this new product in light of the Roy Morgan Values Segment you are targeting.

Reference no: EM13916462

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