Penetration pricing strategy is generally characterized

Assignment Help Operation Management

Reference no: EM132265603

1. A penetration pricing strategy is generally characterized by:

- high inventory costs, many product alternatives, and low price elasticity.

- low costs, low prices, and mass market appeal.

- status, uniqueness, and profit goals.

- high price elasticity, early cash recovery objectives, and high brand loyalty.

2. Which of these products characteristics would lengthen (increase the number of intermediaries between manufacturer and consumer) a distribution channel (supply chain):

- product requires special handling equipment (e.g., blocks of ice).

- product is complex (e.g., computers).

- product is perishable (e.g., fresh fruit).

- product has low unit value (e.g., hard candy).

3. Which best characterizes a modified rebuy situation?

- purchasing paper clips for the office.

- purchasing the first local intranet for a small business.

- purchasing airline tickets under a new fare schedule.

- purchasing printer toner for a copier.

4. Which is an example of a product that is being sold in the business market?

- a thermometer to hang on the front porch of a school bus driver’s home.

- registration fee paid for a membership in a private health club.

- a mailbox to go in front of Pete’s new house.

- a truckload of sand to use on the beach being built for a lakefront resort.

Reference no: EM132265603

Questions Cloud

Determine the popularity of its precious moments doll series : Which is an example of primary data that would be used by the Ashton-Drake Galleries to determine the popularity of its Precious Moments doll series?

Discuss different encryption methods in detail : Chapter 4 discusses different encryption methods that are specific to Microsoft Windows Operating Systems such as BitLocker, Encrypting Files Systems (EFS).

Keeps track of customer complaints : Blake, owner of Blakester's T-shirt Shoppe, keeps track of customer complaints.

Personal selling likely to be most important when : Which is wrong about personal selling strategies. Personal selling likely to be most important when.

Penetration pricing strategy is generally characterized : A penetration pricing strategy is generally characterized by. Which best characterizes a modified rebuy situation?

Who is be represented in animal form in the first cartoon : What are some notable similarities and differences in the style of drawing or amount of detail in each political cartoon?

According to the concept of the product life cycle : According to the concept of the product life cycle. The intangibility of the service means that.

Advantage created by the adoption of the euro : Which is WRONG about international marketing. Which is an advantage created by the adoption of the euro?

Who is pm nehru addressing most broadly : How did Nehru's introduction frame the theme for the rest of the speech? Who is PM Nehru addressing, most broadly?

User Account

All Pages