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1. Identify an example of each of the following: odd-even pricing, prestige pricing, price bundling, and captive pricing.
2. Which pricing strategies have you noticed when you shop?
3. What new products have you purchased in the last two years that were priced using either a penetration or a skimming approach?
1.Suppose you are the advertising manager for a new line of children's fragrances. Which form of media would you use for this new product?
One type of cancer drug stops cells from making DNA nucleotides. Specifically, what effect would that have on the cell? What effect would it have on the body?
Using the Waters Bottling Company, continue to build the Marketing Plan Sections for the product you have selected/ invented/ created. Vertical & Horizontal Channel Conflict
List and describe at least three areas that can help define who you are to a potential employer. Here are some of the suggested areas to focus.
RESEARCHING INTELLIGENT HOME APPLIANCES- Visit a local appliance store in your area and find three home appliances that contain some sort of intelligence.
We develop a sales proposal and follow the stages of the personal selling process, such approach, presentation, objections, close, and follow-up
Which of the following statements about company objectives is true? A. Company objectives should be stated in vague terms to provide flexibility to lower-level managers. B. Company objectives should be set by top management with no input from market..
Which two week span produced the highest sales total? What was the CPA during that two week period
Identify the product positioning and brand strategy used by your two chosen companies. Relate the importance of product positioning to their brand strategy.
Compare and contrast the B2C versus B2B Buying Behavior for a current product on the market today. Use the same product for both the B2C and B2B situation.
Should a firm install an expensive safety device that will increase cost but that customers do not want
Consider an organization that you know of with a well-known supply chain and overall strategy. You will describe how the supply chain strategy supports the overall strategy of the firm and helps them achieve their overall objectives
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