Patterns in big data to gain customer insights is called

Assignment Help Operation Management

Reference no: EM132166636

1. The analysis tools, technologies, and processes marketers use to ascertain meaningful patterns in “big data” to gain customer insights is called ________.

A) marketing analytics

B) customer intelligence

C) pattern recognition

2. The activity marketers engage in when reviewing “big data” sources of customer insights, such as aggregated social media usage, point-of-sale data, and television viewing habits, is called ________.

A) data reaping

B) data mining

C) data harvesting

D) data positioning

3. ________ captures the concept that human needs for things like safety, love, and status are arranged in a specific order, which has a significant influence on consumer purchasing behavior.

A) Subliminal advertising

B) Maslow’s hierarchy of needs

C) Self-actualization

D) Psychological influence

Reference no: EM132166636

Questions Cloud

Experiment whereby two popular specialty food stores : Perform a thought experiment whereby two popular specialty food stores, Trader Joe’s and Whole Foods, join forces in a strategic alliance in the near future.

Why would a theme park practice discrimination by age : Why would a theme park practice discrimination by age for admission but not for souvenirs?

Develop a mind-map for mcdonald to solve the problem : McDonald's is a well-known fast-food brand in the UK. It operates at over 3000 locations and has seen growth over the past 10 year (McDonald's Annual Report).

Makers about alleged price discrimination : Why would some consumer groups complain to public policy makers about alleged price discrimination?

Patterns in big data to gain customer insights is called : The analysis tools, technologies, and processes marketers use to ascertain meaningful patterns in “big data” to gain customer insights is called.

Define the job satisfaction and organizational commitment : Apply motivational theory and performance management principles to evaluate the company as a potential employer.

Developing a management plan for the classroom : Describe your experience in observing and developing a management plan for the classroom.

Explain the methodology used for the research : Utilizing the internet, pick a current or past fashion trend. Search for research conducted on this trend and explain the methodology used for this research.

Identifying the channel of communication : Many of the younger employees would like to have access to iPads and would like to replace their desktop computer with lightweight laptop computers.

User Account

All Pages