Patricio face in terms of current market trends

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1. What do you think is the top two challenges public relations firms have with digital communications and social media relative to their PR function? How has the growth of social media shaped those challenges?

2. Use the "Finding the Path to Operation Exellence at Zeni" Case to answer: What challenges did Patricio face in terms of current market trends? What internal problems did he also face?

Reference no: EM131708055

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