Particularly suited for multi-channel-interactive marketing

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1. Discuss the significance of the Zippo Manufacturing Company v. Zippo Dot Com, Inc. case in terms of jurisdiction in cyberspace.

2. What product or service have you recently encountered that would be particularly suited for multi-channel or interactive marketing? Why? What are the benefits of multiple marketing channels? Are there any disadvantages? Explain in 150-300 words with a reference link.

3. So what should you look like as a leader? Your textbook lists a number of factors that comprise the "essence of effective leadership" (Yukl, 2013, P. 421). Briefly discuss what these mean and rate how well you perform in regard to each factor.

Reference no: EM132223671

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