Particular step of target marketing-product positioning

Assignment Help Operation Management

Reference no: EM132304688

1. List the descriptive names given to the three zones identified in General Electric's Strategic Business-Planning Grid.

a. Invest and grow (Zone 1), Harvest or divest (Zone 2), and (Zone 3) Maintain investment

b. Invest and grow (Zone 1), Maintain investment (Zone 2), and Harvest or divest (Zone 3)

c. Invest and stagnate (Zone 1), Maintain investment (Zone 2), and Harvest or divest (Zone 3)

d. Invest and grow (Zone 1), Maintain investment (Zone 2), and Grow or divest (Zone 3)

e. Grow investments (Zone 1), Maintain investment (Zone 2), and Harvest or divest (Zone 3)

2. Target marketing stands in contrast to this marketing practice.

a. Mass mailing

b. Massive marketing

c. Mass marketing

d. Bulk marketing

e. Detailed marketing

3. The two components of a brand equity audit are: Brand inventory, and Brand exploratory

a. true

b. false

4. The seven stages of Booz, Allen & Hamilton's New Product Process are: New product strategy development, Idea generation, Screening and evaluation, Business analysis, Development, Testing, and Commercialization.

a. true

b. false

5. Ries and Trout's Product Ladder focuses primarily on this particular step of target marketing: Product positioning

a. true

b. false

6. Identify the term which refers to the overall collection of brands held by an organization.

a. Stock portfolio

b. Brand list

c. Branding

d. Brand portfolio

e. Brand assortment

7. The four cells noted in Igor Ansoff's Product-Market Expansion Grid are: Market penetration, Market development, Product development, and _________________.

a. Diversity

b. Diversifiers

c. Divergence

d. Diversification

e. Different

8. Philip Kotler's Segment-by-Segment Invasion Plan specifically directs attention to the identification of these.

a. Past segment pursuits

b. Future segmented pursuits

c. Future segment pursuits

d. Future segment pursuing

e. Present segment pursuits

9. For products falling in Zone 2 of General Electric's Strategic Business-Planning Grid, marketers are advised to take this action.

a. Maintain investment

b. Harvest or divest

c. Invest and grow

d. Invest maintaining

10. The three components, expressed using branding terminology, which make up Lederer and Hill's Brand Portfolio Molecule are: Lead brand, Strategic brands, and Support brands

a. true

b. false

Reference no: EM132304688

Questions Cloud

Meeting process is considered the heart of the meeting : Which of the following stages of the meeting process is considered the heart of the meeting?

Should you grant playskool request for summary judgment : Should you grant Playskool’s request for summary judgment? Why or why not? Explain.

How do you think individuals preconceived notions-prejudices : How do you think individuals' preconceived notions, prejudices, and their own interpretations of other cultures impact the workplace?

In what ways will diversity complicate the interaction : In the above scenario, do you believe that diversity will affect the interaction between patients and physicians? In what ways will diversity complicate.

Particular step of target marketing-product positioning : Ries and Trout's Product Ladder focuses primarily on this particular step of target marketing: Product positioning

How the issue creates a performance problem for organization : Use a content theory of motivation (e.g., Maslow, Alderfer, Herzberg, or McClelland) or a process theory (i.e., Adams, Locke, or Heider and Kelley) to explain.

What questions would you add to this list : Is the problem the structure, or is the problem the way leadership is managing the structure? What questions would you add to this list?

Intersection between relationship and goal importance : Research on conflict management suggests only two possible strategies based on the intersection between relationship and goal importance:

How you might obtain and utilize feedback : This week you had the opportunity to learn about evaluation within the workplace at a level where results affect the outcome of the company's success. Research.

User Account

All Pages