Part of the kellogg business portfolio

Assignment Help Operation Management
Reference no: EM132279071

Pringles is a brand of potato chip that is part of the Kellogg’s business portfolio. Answer the following questions as it pertains to the marketing mix for Pringles.

Which part of the marketing mix is the most fundamental part?

Packaging is an important part of the Pringles product strategy. How is Pringles packaging distinctive and unique from its competitors?

The pricing strategy for Pringles determines how much Kellogg’s charges for the product. The price must be a price that customers are willing to pay. Are Pringles available for purchase online? If so, what is the price? Is this higher or lower than the price in a retail store?

The C-Suite at Kellogg’s would like for the Pringles SBU to use Market Development and Product Development strategies to grow Pringles' market share in 2019. Provide an example of something the Pringles SBU could do for EACH of the two strategies.

Reference no: EM132279071

Questions Cloud

Develop an educational series proposal for your community : Develop an educational series proposal for your community - review the teaching plan proposal with a community health and public health provider in your local
What do you see in terms of promoted videos in searches : Do you ever fail to come up with videos? What do you see in terms of promoted videos in these searches?
Secretariat-at the movies-final race scene : 1973, Secretariat became the first racehorse to win the Triple Crown in 25 years. In this clip, Secretariat is poised to run the final leg of the triple crown,
What is the value of the company inventory at year end : What is the value of the company's inventory at year end? What are the company's inventory turnover and days sales in inventory for the year end?
Part of the kellogg business portfolio : Pringles is a brand of potato chip that is part of the Kellogg’s business portfolio.
Organizational affilate managed by stockholder : Please help me answer these questions? Does your current work, school, or organizational affilate managed by stockholder or stakeholde
Constructive feedback on performance : Anyone can give some examples how often should my employees receive constructive feedback on their performance.
Submit an infographic of Roaches Cs of caring : Submit an infographic (electronic poster) that demonstrates understanding of the relationship between; Roaches Cs of caring, and the NMBA Code of Conduct
Calculate the equivalent units of production : Record the above transactions in journal entries. (If no entry is required for a transaction/event, select "No journal entry required" in the first account.

Reviews

Write a Review

Operation Management Questions & Answers

  Book review - the goal

Operations Management is about a book review. Title of the book is "Goal". This book has been written by Dr. Eliyahu Goldartt. The book has been appreciated by many as one of those books which offers an insight into the operations and strategic capac..

  Operational plan in hospitality enterprise

Operational plan pertaining to a hospitality enterprise is given in detail in the solution. The operational plan is an important plan or preparation which gives guidelines regarding the role and responsibilities of each and every operation at all lev..

  Managing operations and information

Recognise the importance of a strategic approach to the development and deployment of organisational information systems. Demonstrate an understanding of the importance of databases and their integration to the organisation's overall information mana..

  A make-or-buy analysis

An analysis of the holding costs, including the appropriate annual holding cost rate.

  Evolution and contributor of operations management

Briefly explain Evolution and contributor of Operations management.

  Functions and responsibilities of an operations manager

A number of drivers of change have transformed the roles, functions and responsibilities of an operations manager over recent years. These drivers have not only been based on technological innovations but also on the need for organisations to develop..

  Compute the optimal order quantity

Compute the Optimal Order quantity of DVD players. Determine the appropriate reorder point.

  Relationship to operations practice in the organisation

Evaluate problems in operations and identify approaches to overcoming them. Critically evaluate operating plans and identify areas for improvement. Justify, implement and evaluate changes to operations in line with modern approaches.

  A make or buy analysis

Develop a report for Figi Fabricating that will address the question of whether the company should continue to purchase the part from the supplier or begin to produce the part itself.

  Prepare a staffing plan

Prepare a staffing plan showing the change of your unit from medical/surgical staffing to oncology staffing.

  Leadership styles in different organizations

Ccompare the effectiveness of different leadership styles in different organizations

  Risk management tools and models

Be able to understand the concept of risk, roles and responsibilities for risk management and risk management tools and models.

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd