Part of campaign for new gourmet foods store

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Reference no: EM132215538

As a part of a campaign for a new gourmet foods store, advertisement flyers will be sent through direct mail to high income zip codes to solicit business from household heads. The mailers will contain information about the variety of products and services offered by the new store. Write the key marketing messages for an advertisement flyer positioning the store as a place where consumers interact with others interested in quality foods for everyday use and entertainment. In addition select a method to measure the effectiveness of the mailer. Using your selected method how will you measure the effectiveness of the flyer. Why do you think your method is appropriate in the given situation.

Reference no: EM132215538

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