Paragraphs about unique selling proposition

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Reference no: EM133293809

Question: Paragraphs about Unique Selling Proposition

Definition: "The concept of unique selling proposition (USP) was developed by Rosser Reeves, former chair of the Ted Bates agency, and is described in his influential book Reality in Advertising. Reeves noted three characteristics of unique selling proposition: 1. Each advertisement must make a proposition to the consumer. 2. The proposition must be one that the competition either cannot or does not offer. 3. The proposition must be strong enough the move the mass millions."

Reference no: EM133293809

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