Paragraph about marketing maturity

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Reference no: EM133342958

Question: Two paragraphs (6 to 8 sent. each) about Marketing Maturity (one - two reference links)

Definition: "What is marketing maturity? In its simplest definition, it is the move from a seller-centric to a buyer-centric approach to marketing. Those lower on the spectrum of maturity tend to be more project-focused, while those at the higher end of the maturity spectrum are drivers of strategic growth. These increasing levels of maturity correspond with increasing levels of digital marketing sophistication and expertise."

Reference no: EM133342958

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