Reference no: EM133570405 , Length: word count:3000

Question: Write a paper on Global Strategy of Nestle Company that should be 3000 words.

Scheme of work

Table of Contents

1. Introduction

2. overview

3. Application of strategic management process models/frameworks 
Company's goals, Vision, and Mission.
External analysis-
Internal analysis

4. Evaluation of global strategies of XYZ
Business strategy
Corporate strategy
Global strategy

5. Entry Strategies in International Markets

6. Recommended strategies to Increase XZY competitiveness in international markets

7. Conclusion

8. References

9. Appendix

1.0 Introduction (This is about telling the reader what the assignment entails in one paragraph of say, 200 words. Roughly 5 or 6 sentences briefly on the five main headings from the Table of
Contents)
1.2 Overview of selected company (4key information needed in a one paragraph format: I. When
founded 2. Service offered summarised 3. Customers served/targeted summarised 4. How big?) For
how big, any of this 4 information would do to avoid unnecessary information overload: I . Market share
2. Number of employees 3. Number of locations 4. Turnover/sales). Estimated word 150 Must include in-text citation of the sources used.
2.0 Application of Strategic Management Process models/frameworks to XYZ Start with at least 2 definitions of strategic management and comment
2.1 Company's goals, Vision, and Mission. (Estimated word 250)
2.2 Environmental Analysis-
2.2.1 External analysis- Industry structure, competitive forces, and strategic groups (Apply any 2 relevant frameworks) (Estimated word 300)
External environment analytical tools you can use but if any different the below is highly welcome
• Porter's Diamond
• Porter's Competitive Model for Industry Structure Analysis (Porter's Five Forces Framework)
• Market size (TAM, SAM, SOM), the Business Cycle model
• Blue/Red Ocean strategy
2.2.2 Internal analysis- Resources, capabilities, and core competencies (Apply any relevant framework) (Estimated word 300)
Internal environment analytical tools you can use but if any different from below is highly welcome
• Competitor's analysis tool VRIO (Value, Rarity, Imitability or Organisation Framework) to establish your company's competitive advantage.
• Porter's Value Chain
• Organisational Competences-Resource Based View (RBV)
• McKinsey 7s
Come with Points which must include in-text citation of the sources (start with the core/essential reading from the Scheme of Work) use at least 2 in each paragraph

3.0 Evaluate global strategies of XZY

3.1 Business strategy-Apply Porter's competitive strategies to analyse the different business strategies for international business (300 words)

3.2 Corporate strategy-integration, strategic alliances, M&As Discuss any 2 main strategies for internationalisation one of those that your selected company uses.(300 words)

3.3 Global strategy- Evaluate the global strategies that your selected company uses. (Use Bartlett and Ghoshal Matrix/ Porters Global strategies) (400 words)

(Include an evaluation of the strategies the selected company uses for each of the above.)

Come with Points v,hich must include in-text citation of the sources (start with the core/essential reading from the Scheme of Work) use at least 2 in each paragraph

4.0 Entry Strategies in International Markets (Minimum 2 strategics Exporting, JVA, Licensing)

Come with Points which must include in-text citation of the sources (start with the core/essential reading from the Scheme of Work) use at least 2 in each paragraph.

Evaluate the strategy used by your company. (Estimated word 400)

5.0 Recommend any two strategies to increase the company's international competitiveness Structures, culture, and control (corporate governance, social responsibility, and ethics) (Estimated word 200)

Conclusion (Estimated word 200)

In conclusion/ final analysis/discussion/evaluation, explanation, etc., the author has highlighted... (A summary of each of the main heading by way of two sentences as guide for those struggling to write one)