Pairs of attributes represent galanz competitive advantage

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Reference no: EM131414813

The difference between order winners and qualifiers is that order qualifiers are the competitive standards that make a firm's products viewed as fit for purchase by consumers, while order winners are the standards that separate the products or services of one firm from another .

Which of the following pairs of attributes represent Galanz's competitive advantage (versus other firms)

a. low cost and low price

b. quality and innovation

c. first entry into market and sustainable competitive advantage

d. marketing and finance

Reference no: EM131414813

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