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Pair of new balance sneakers

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In October 2003, Shepard was driving to the Burlington, Vermont area to spend the weekend with her family. As she was enjoying the beautiful foliage= she recalled her ?rst experience with New Balance 18 years earlier. It was an uncomfortably hot August day in Boston= but Shepard was determined to get her father a birthday present. Since he wanted some running shoes, she took him to a nearby retail outlet. Being surrounded by hundreds of sneakers mat all looked very much the same was an overwhelming experience for her father, and for her as well. After a moment of silence. Shepard's tamer said to the salesman= "Tell me which ones are made in the US." The salesman immediately suggested New Balance shoes. They had never heard of ?ne brand before but Shepard's father liked the ?t and style and they walked out with a birthday gift - a pair of New Balance sneakers. That "made in USA" label made it an easy decision and became something that Shepard remembered.

Reference no: EM133107668

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