Reference no: EM132250501
1. PoP displays matter because research suggests _________________________.
many purchases are made in-store, rather than being decided ahead of time
these promotions change attitudes
customers put more trust in PoP displays than other advertising
All of the above
2. Packaging is especially influential on consumer perceptions of _____________________.
price
satisfaction
quality
customer service
3. What is the first section of the communication audit report?
Executive summary
List of members completing the report
References
All of the above
4. Within the marketing concept, a service orientation is an integrated organizational effort that revolves around
a. finding out what consumers want and providing it for them.
b. making goods and services that will earn the most profit.
c. training employees to sell services in unique ways.
d. making sure customers are satisfied.
5. Which of the following is not a diverter or sorter ?
Pop-up
Block
Tilt-tray
Drop tray
6. What is the size of a Tank Container compared to a normal 20' dry van container?
Larger outer dimensions
Smaller outer dimensions
The same outer dimensions
Longer but the width and height are the same.