Packaging can make customers better appreciate product

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1. Album sales are a fraction of what they used to be. Advise an up-and-coming music act on how they can best capitalize off of their new album. How should it be released, promoted, sold at what price (if it should be sold at all).

2. Packaging can make customers better appreciate a product. How can McDonald's use this strategy to increase customers satisfaction? Give at least 3 fully explained ideas.

3. Monroe College comes to you to ask advice in increasing enrollment. You suggest a PR campaign to grow visibility, but Monroe does not see how this will benefit the school. Give 3 fully explained reasons why PR can benefit the school and 3 examples of companies who have successfully used this strategy.

Reference no: EM132296846

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