Reference no: EM132276862
For the Portland Trailblazers, add the following packages to the set of packages found in the Conjoint video and Excel file (i.e. for a total of 5 packages in the analysis):
1) a 6 game pack at $35 per seat at 300 level on the corners with a $20 gift certificate
2) a 10 game pack at $60 per seat at 200 level with apparel
Answer the following questions:
a) What is the market share between the 5 packages
b) Which of the original 3 packages has suffered the greatest decline in market share by adding the 2 additional packages?
c) Which set of packages would you recommend to the Trailblazers, the original set of 3 or the new set of 5? For this:
use 10,000 as the total number of packages sold in either case
assume costs of $3 per game for hot dog and soda, one time $20 for apparel, $10 for the gift certificate, and no cost for priority and “no item”
Watch for the number of games in each pack when calculating revenues
Additional output: the excel file