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An entertainment venue in a small town located near the England/Scotland border has been struggling to have steady clientele. They want to host a three-day battle of the bands style competition with local musicians and bands to attract people to their venue. Day 1 will consist of 12 bands/musicians playing a set with the audience voting on the top 6 teams to advance. Day 2 will host a second musical set from those 6 artists/bands with the audience again voting on the top 3 teams to proceed to Day 3. On the final day, each musician/band will perform twice, and the audience will vote on the winning act. The owners of the struggling venue hope that by engaging participants from the neighboring regions in both Scotland and England in a multiday event, featuring talent from both countries, they will attract larger numbers of consumers to their venue more consistently. They hope that if consumers visit the venue for this larger event, that they will return for the venue's other entertainment events like concerts, comedy shows, open-mic nights, poetry readings, and more. Their top goals and objectives for hosting this event are:

-Objective #1: Showcase their venue to locals from both England and Scotland with the hope of attracting more attendees for the venue's future events

-Objective #2: Attract at least 250 total participants over the course of the three-day competition and have at least 100 tags/mentions of their venue on social media during the event

-Objective #3: Earn 5,000 Euros within the three days through VIP package purchases and food and beverage purchases within the venue

-Discuss two strategies or actions you would use to help achieve each objective. What is your rationale for choosing these strategies?

-Discuss three ways that you will measure your return on investment for this event. Include both quantitative and qualitative methods.

-How will you determine the audience's receptivity to attending before the event? How will you use audience receptivity to determine if you should conduct this event again in the future?

Reference no: EM133154001

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