Package policy and advantages of commercial package policy

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Reference no: EM132233366

1. Choosing a product or service brand of your choice, what elements support its Identity? What elements support its image?

2. Placing a quantitative value on a brand is elusive and different companies handle this issue in a variety of ways. How does your organization quantify the value of its brand(s)? If it doesn't, should it and why?

3. Explain a package policy and the advantages of a commercial package policy to a business firm as compared to the purchase of separate policies.

Reference no: EM132233366

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