Reference no: EM133150839

1. A specific consumer group that a company has identified though segmentation is called target audience. TRUE OR FALSE

2. Ownership utility relates to a service or task. TRUE OR FALSE

3. A tactical plan includes the necessary steps needed to achieve the goals defined in the strategic plan. TRUE OR FALSE

4. Market segmentation involves dividing a population into regions. TRUE OR FALSE

5. The Selling Concept is a philosophy focused on customer orientation, customer satisfaction, and profit. TRUE OR FALSE

6. Place utility ensures a product is conveniently available and accessible to customers. TRUE OR FALSE

7. The Marketing era promoted products that were inexpensive and widely available for consumers to purchase. TRUE OR FALSE

8. Ownership utility allows the customer to physically take possession of a product. TRUE OR FALSE

9. The primary purpose of a marketing plan is to guide the business plan. TRUE OR FALSE

10. Marketing is the process of identifying the unmet needs and desires of consumers while making a profit. TRUE OR FALSE