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Ownership and nurture the firms reputation

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Reference no: EM131651827

In our reading the author compares a firm's reputation to that of a public good - that is: "Since no one owns the reputation, no one takes care of it". Do you see this pitfall in organizations you are familiar with? What steps can a firm take to make their reputation "private property" and encourage employees to take ownership and nurture the firms reputation?

Reference no: EM131651827

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