Overwhelmed and pressured by invading markets

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UltraTech, a smart device manufacturer, is being overwhelmed and pressured by invading markets with better and newer products. What would an OD consultant likely call this phenomenon? @ Review Chapter 10.1 in your textbook for more information. Hyper-competition pressures organizations to change quickly as new markets emerge, such as what often occurs with smart devices and apps. Hyper-competition is created through pricing, invading markets with better or newer products, or new alliances. Following a quality, ethical OD process is imperative in these situations.

Reference no: EM133775460

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