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Overview portion for your marketing plan

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Reference no: EM132419956

Write a minimum of 2 pages for the Situation Overview portion for your Marketing Plan that addresses the:

1. big picture,

2. company overview,

3. and market overview

Cite and reference at least 3 reputable resources (in addition to the Case Study) to support this assignment (e.g., trade or industry publications, government or agency websites, scholarly works, or other sources of similar quality).

Reference no: EM132419956

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