Reference no: EM133498512

CASE STUDY

Paige Chenault wanted homeless children in Dallas to feel special on their birthdays. Many have never experienced a birthday party. So this professional event planner sprang into action in January 2012. She launched the Birthday Party Project, a non-profit group whose mission is to celebrate the lives of homeless children (ages one to twenty-two). The group organizes monthly birthday parties with partner shelters. Since its inception, the concept has spread beyond Texas to cities across the United States, including Atlanta, Chicago, Los Angeles, New York, and San Francisco. In six years, the Birthday Party Project has celebrated 4,800 birthdays with 30,000 kids in attendance, eaten 40,000 cupcakes, cracked 30,000 glow sticks, and performed 1,100 renditions of "Happy Birthday."

ASSIGNMENT INSTRUCTIONS

1. Read the Case Study above.
2. Identify a need in your community that could become a social entrepreneurship business, as Paige discovered with an initial passion project.
3. Write a paragraph providing an overview of this social entrepreneurship business.
4. Create a Lean Model Canvas for your social entrepreneurship business.
5. Create a Customer Empathy Map for this social entrepreneurship business.
6. Write a paragraph explaining what was learned from completing this case study.