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Assignment:
(A) Provide an overview of the sources of customer heterogeneity.
(B) Based on information you are able to find about Amazon, how does the company integrate these sources of customer heterogeneity into its operations?
(C) Contrast your work on Amazon in (B) with two industry competitors.
Determine whether it is in the exposure stage, interaction stage, e-commerce stage or e-business stage. Provide reasons for your answer.
Compare the corporate reputation scores in Exhibit 7.2 with the brand valuations in Exhibit 7.4. Why does Apple sit at the top of both lists? How has the company used good branding and positioning strategy to achieve this result? How is it that Wells..
For the midterm, each of you will be tasked to look at the current challenges and obstacles facing media executives and propose what YOU think should be done.
1. Listing them in the proper order, what are the stages in the buyer decision-making process? Describe each. 2. Provide the advantages/benefits of the telephone, mail, and online data-collection options for conducting quantitative research.
Make a SWOT analysis for Nestlé and give five recommendations.
Discuss some of the ethical leadership behavior mentioned in the survey questions above that you believe marketing leaders should demonstrate
1. What are possible internal and external changes that may require changing the marketing organization design 2. What role can internal marketing play in enhancing the effectiveness of both planning and implementation?only answers and references ne..
Does the proposed new product fit with the existing image and operations of the company and its current channels/markets? Would you recommend Classic knitwear.
Customer Metrics and Their Impact on Firm Performance" (and, if the company has a prominent service component to its offerings)
Prepare a Marketing Plan for the next financial year for a particular product or product line marketed by an organization - summarizes the overall marketing strategic approach
Explain Rhetoric of the American Revolution and its Social Impact and Discuss the impact of these revolutionary ideas on American society and how they were manifested in the immediate aftermath of the Revolution's War
Explain New product launch in foreign market and Assume you are launching a product for a foreign market
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