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International Strategic Management
The new CEO of a medium sized electronics business, Gloyw knows that you recently studied the ASB-4413 International Strategic Management module in Semester 1 at Bangor and has asked for your advice.
She wishes to understand what strategy is and what it involves. She also needs an overview of the most important frameworks and concepts that she'll need to consider when planning the new strategy for her company.
What you are required to do in this assignment:
You need to review all the lectures from the ASB-4413 module selecting what you feel are the most relevant frameworks/concepts for the CEO. You MUST summarise these in your own words (i.e. do not cut and paste from the lecture slides/notes/internet).
Format: academic essay with an introduction, main body and conclusion using references based upon the Harvard Referencing System.
Word count: 2000 words (not including references or appendices)
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