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Assessment - The changing face of retailing in Australia: How department stores and discount stores are evolving in the 21st century
Purpose of the assessment - Students are required to perform academic research on the historical development of department stores and discount stores in Australia.
Assignment Specifications
Purpose:
This report should cover the historical development of department stores and discount stores in Australia. Obviously you would start by defining both types of retail institutions and then describe what merchandise they carry and how they market to distinct types or market segments of retail customers. You may like to discuss mergers, diversification and downsizing that had occurred (say in the last 10 years), as well as driving forces behind the evolution of these institutions in terms of operational model, technology, marketing and the physical store. Do you think retailing will be different in 5 -10 years' time and why? What do you think will make these types of store different? Use examples wherever possible to substantiate your opinions in the report. In your answer you also need to refer to the wheel of retailing concept, and the retail life cycle.
Assignment Structure should be as the follows:
Title PageExecutive SummaryBrief Introduction and background information on the retailing system in Australia.Section 1: Overview of the major changes and developments in Australia's retailing systemSection 2: Key drivers of the retail format change in AustraliaSection 3: Future face of retailing in Australia and alternative retail store optionsConclusion and Recommendations
Verified Expert
The discussion done in this assignment is based on retail management in Australia. We have discussed how retail management is changing day by day and how the future of Australia Retail sector will look alike. From past 10 years what changes and innovation is done in Australia Retail sector is being discussed.
Evidence of Correct referencing Correct quality research style. All quoted referencing style. and Referencing material in quotes All quoted (3) and acknowledged. material in Correctly set out quotes and reference list and acknowledged. bibliography Correctly set out included. All reference list and articles cited are bibliography current and peer- included. All reviewed. articles cited are current and mostly peer- reviewed. Total Marks (20)
Critical analysis Exceptionally Very logical, and research logical, insightful, insightful, original demonstrated in original discussion discussion Australia’s develops. Evidence develops. retailing trends (6) of full engagement Evidence of full with the literature engagement with found, with the literature relevant and found, with detailed critical relevant and analysis of major detailed critical trends in analysis of major Australia’s retail industry. trends in Australia’s retail industry. Conclusion, An interesting, well written summary of the main points. An excellent final comment on the topic, based on the information provided. A very good recommendation summary of the and strength of main points. A overall arguments good final (4) comment on the topic, based on the information provided.
Excellent Very Good Overall structure, Report is Report is very format and exceptionally well-structured, presentation (3) structured, with with sub-sections sub-sections and and correct use of correct use of paragraphs. paragraphs. Correct layout Correct layout including font, including font, font font size, spacing size, spacing and and the right the right length. length. Application of Gives a very Gives a detailed knowledge and detailed general general course concepts background of the background of (4) topic and the topic and demonstrated demonstrated sound knowledge sound knowledge of course concepts. of course There is excellent concepts. There is proof of research very good proof on the topic of research on . the topic
Marking criteria Weighting Overall Structure, format and presentation 3 marks Application of knowledge and course concepts 4marks Critical analysis and research demonstrated in Australia’s retailing trends 6 marks Conclusion, recommendation and strength of overall arguments 4 marks Evidence of quality research and Referencing 3 marks TOTAL Weight 20%
Submission Guidelines • All work must be submitted on Blackboard by the due date along with a completed Assignment Cover Page. • The assignment must be in MS Word format, double spacing, 12-pt Arial font and 2.5 cm margins on all four sides of your page with appropriate section headings and page numbers. • Reference sources must be cited in the text of the report, and listed appropriately at the end in a reference list using Harvard referencing style. • Students must also show adequate evidence of additional research with about 8- 10 academic reference sources provided.
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