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Overview of the fauna foundation company

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Reference no: EM133441720

Question 1. Provide an overview of the Fauna Foundation company, complete with an idea of its challenges (for example, increased competition or societal and world issues that might impact it).

Question 2. Develop an audience profile, as well as one buying persona (from the audience profile):

Research information and insights about the target audience( include your research and rationale in your report). At minimum, include the following insights about your target audience and persona:

  • geographic
  • demographic
  • psychographics
  • motivations
  • goals
  • challenges
  • media and consumption habits
  • influences and time spent

Create the profile in a visual format based on examples discussed in class. 

Ensure you include a name and source an image that best represents the persona. 

Question 3. Map out the potential buyer's journey by inferring the touch points between the brand/company and the buyer, and the opportunities for the brand/company to deliver an engaging message with content marketing at those points. 

Question 4. Provide recommendations for the type of content to be created and the goal of that content.

Reference no: EM133441720

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