Reference no: EM133534816
Assignment:
Kindly help in the light of 'consumer analysis and research.
Please help me to prepare a presentation to your leadership team with three areas of exploration.
1. An overview of the critical areas of your corporate strategy, key profit drivers, and customer strategy, including target profiles, positioning strategy, value proposition(s), and profitability. This section does not need to be long, but it should be sufficient for someone that's not intimately familiar with your business (a potential investor, for example) to be able to understand how the clock ticks.
2. Your critical analysis and assessment of the above. Focus your analysis on the essential elements and drivers of customer value. Now that you have a more critical understanding of what makes customers "tick," you are in a unique position to reverse-engineer your product and service offerings to increase value simultaneously for your organization and its customers.
3. Based on your analysis, make strategic recommendations that be meaningful, tangible, actionable, and recommendations supported by evidence. Part of this evidence will likely include some financial projections for whatever it is you are proposing, at a minimum, some back-of-the-napkin revenue forecasting and P&L projections.