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Overview of global valuechain

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Reference no: EM132874889

The purpose of this Assignment is to have students to get a close overview of Global ValueChain.

Select an exclusive Canadian global company and evaluate it on its global value chain criteria's.

Evaluation Criteria's:

Domestic and International markets - presence, share, reach and prospects

International marketing concept

International Markets - primary, secondary and prospective

Strategy - standard, differentiated, mixed

Primary and Secondary Activities

Supplier Relationship Management

Logistics - Inbound and Outbound

Operations Management

Distribution Management

Customer Relationship Management

Integrated Global Supply Chain Management

Performance Metrics/Management

Overall objective - lower price, quality, responsiveness, innovation, adaptability

Efficiency and Effectiveness

Value Chain Management

Reference no: EM132874889

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