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Overcome the resistance of a dramatic change

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Reference no: EM133153413

You work for a small- to medium-sized retail business in metro Atlanta (Your choice; pick a real company). The company is barely profitable, in part because of the overhead expenses. You think the company would do well if it were solely online. Convince the CEO and chief decision-makers that the business should close its brick-and-mortar site and open an exclusively online business. Provide your online solution. Your plan must overcome the resistance of such a dramatic change, the costs of an effective online site, and the difficulty of breaking through in the digital world. Highlight the benefits.

Reference no: EM133153413

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