Reference no: EM132284617

Scenario: write persuasive message

You are the lead for Overbridge LLC's international expansion project. The recent bonus motivated your team to exceed expansion projections and you want to help your team succeed. Thus, you seek permission from the CEO to offer a sales promotion in exchange for viable referrals from your current customers in United States.

You decide to write an example sales letter that your team can use as a model to persuade current customers to provide international referrals in exchange for a free level of service. Your task is to determine and clearly write the terms for the free service in a persuasive manner. For example, you must determine a fair level of service (i.e. free gift, such as a reusable bag or water bottle? a 10% discount on the next purchase?) for a specific number of viable referrals outside of the US. A long list of names is not necessarily helpful; instead you are looking for customer contacts who might genuinely be interested in your customized products. Even though you are working to persuade, you must precisely and clearly communicate to avoid confusion, poor publicity, or even a law suit from customers who misinterpret your message.